Top 3 Reasons Pharma is not embracing mHealth and Digital Medicine

Forget Jay-Z & Beyoncé, Brad & Angelina, and Kermit & Miss Piggy– Digital Medicine and Pharma seem like the perfect couple.   On one hand, you have Pharma. Companies hurting from patent expirations, hungry for innovation and new revenue but flush with resources and capability to develop therapies, test their effectiveness and put them in the hands of doctors.  On the[…]

Resource Management: To Algorithm or Not to Algorithm?

Demand forecasting—the ability to project demand by role and project—is an important part of resource management. Companies conduct demand forecasting in several ways. Some have project managers enter demand by role for, say, 12 months. Others communicate standards to help drive consistency in how project managers estimate demand. Still, others create demand forecasting algorithms to[…]

Mobile Health Apps and Gamification – Who is Playing Who?

There is a fantastic console game which borrows the time-honored video game tradition of having a narrator/ sidekick guide you through learning how to play the game.  Once the player is familiar with the basic controls, the narrator drives much of the game’s action. They direct the player to tasks which will help both the player and[…]

Emerging Pharma “Personas” for mHealth and Health IT

  I’m fascinated by how the pharma industry is handling the changes in healthcare. Five years ago, the era of Pharma consolidation and cost cutting went into high gear.  We’ve seen a breakdown of the vertically integrated big Pharma, a shift towards a flexible cost model and plenty of mergers/acquisitions.  This work continues today, and[…]