Top 3 Reasons Pharma is not embracing mHealth and Digital Medicine
Forget Jay-Z & Beyoncé, Brad & Angelina, and Kermit & Miss Piggy– Digital Medicine and Pharma seem like the perfect couple. On one hand, you have Pharma. Companies hurting from patent expirations, hungry for innovation and new revenue but flush with resources and capability to develop therapies, test their effectiveness and put them in the hands of doctors. On the[…]